Is the stated empathy of the caveat sincere or a ‘we care’ marketing ploy? Who knows, and I am doubtful.
I actually wholly support/want the cremation-only route, but think I have seen cheaper versions to this. And I kid you not (a sign?), as I was erasing this, the TV was on and a Pure Cremation advertisement played. The price – presumably entry-level, excusing the proverbial – was £1,500.
For a burn?